PORTL has changed its name to PROTO

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Matt Goss plans Dean Martin hologram duet with Proto in Vegas
Jul 10, 2022

Matt Goss plans Dean Martin hologram duet with Proto in Vegas

In a story about Carlos Santana having to cancel tour dates, the Las Vegas Review Journal's  brings up a perfect solution when he talks to singer and regular Strip headliner Matt Goss about his plans to tour via Proto hologram. "This is the future!" Goss says. It's not just speculative: the story points out that Goss has talked to Proto execs and seeks to follow Ellen DeGeneres and Howie Mandel in using the original holoportation device. Goss even proposes a hologram duet with Rat Packer Dean Martin, which prompts Katsilometes to say, "We'll need hologram Scotch!"

Financial world adopts Proto in advance of recession and next pandemic wave
Jul 9, 2022

Financial world adopts Proto in advance of recession and next pandemic wave

Dow Jones' Joy Wiltermuth wrote about the transformations the financial industry has been going through post-pandemic, including about new approaches to hybrid work and business travel. Joanna Wald at Schroders talked about her firm’s adoption of PROTO, a hologram technology that makes it feel like colleagues are in the same room with you, but also produces a lighter environmental footprint than constant air travel. “I was surprised on how realistic it feels,” Wald said, recalling that when Schroders CEO Peter Harrison recently used the technology for a virtual meeting in New York, a visiting client reflexively reached out to shake his hand, and then stopped himself.

Notorious B.I.G. Avatar Surprises World as Proto Hologram
Jun 11, 2022

Notorious B.I.G. Avatar Surprises World as Proto Hologram

The HYPERMODEL hologram is created by HYPERREAL alongside Biggie Smalls’ estate. The Notorious B.I.G.’s hypermodel was first launched in The Brook, the metaverse based on Brooklyn. The life-like hologram of the legendary Bad Boy artist sees him dressed in a green, white, and black Sergio Tacchini tracksuit, shades, Kangol hat, Nike sneakers, and a necklace with a Jesus pendant. The hologram device is made by Proto Inc (formerly PORTL Hologram), which includes Sean “Diddy” Combs on its advisory board.

Luxury Electric SUV Maker VinFast Tours Canada via Proto
May 30, 2022

Luxury Electric SUV Maker VinFast Tours Canada via Proto

Cláudio Afonso, of EV, the news site for the electric vehicle sector, wrote about Vietnamese EV-maker VinFast using Proto hologram to tour top Canadian luxury malls to introduce itself to buyers across the country. The activations in Toronto, Montreal and Vancouver were done in partnership with MOUSE 3D DIGITAL, Proto's content and distribution partner based in Toronto. 

‘Beam Me Up’…Pastor? Proto Technology Allows Pastor To Be in Nine Locations at Once
May 12, 2022

‘Beam Me Up’…Pastor? Proto Technology Allows Pastor To Be in Nine Locations at Once

Jesse T. Jackson, of the leading news site for clergy in the U.S., wrote about  how "Pastor Randy Bezet of Bayside Community Church in Bradenton, Florida, is using something straight out of Star Trek to preach to the church’s nine campuses simultaneously. Bazet said, “We’ll do whatever we can to actually reach and impact as many people as we can, and, in this case, try a new technology like this.”